I absolutely loved Kewpie's original smoked mayonnaise and was practically addicted to using it for most anything savoury - egg mayonnaise, sandwiches, pasta, cheese and crackers and hard boiled eggs. So when I saw this new version that claimed "smoked flavour upped", I had to try it. It was launched in February last year.
Kewpie does not smoke the mayonnaise itself, but instead flavours its house-made vinegar with hickory chips to give it a robust smoky fragrance before using it in its normal mayonnaise recipe. In response to feedback asking for a stronger smoked flavour, Kewpie increased the amount of smoked vinegar used to enhance the smoky flavour.
I first tried this in egg mayonnaise, and indeed the smoked flavour was a lot stronger.
The natural burned coal aspect was pretty distinct, so I think Kewpie really delivered. It feels like more of a premium gourmet condiment as a result, something that could go on high-end restaurant meats such as grilled beef or chicken.
If you aren't fond of the really smoky burned fragrance, you may not like this, so I would recommend looking for the older version (which only features a striped print on the plastic packaging, not the plate of veggies and eggs) or waiting to see if they re-launch the older version.
Nonetheless, I thought this enhanced version was good because I could afford to use LESS mayonnaise for the same amount of smokiness, which allowed me to add other condiments such as cheeses, creams or pesto while still maintaining a prominent smoked flavour, for a more complex experience. In this case, I added tomato basil pesto to the smoked mayonnaise egg.
It's definitely a condiment to keep around the home for moments when you need some creative inspiration for recipes. What would you try it with?
This is the translated ingredients list for reference. (Click to enlarge.) It doesn't seem to differ from the normal mayonnaise.
Other interesting condiments and spreads
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