This is actually officially called Pu-Pu-Pu-Pumpkin Tart Ice Cream by Häagen-Dazs. (Or Pa-Pa-Pa-Pumpkin in Japanese.) It's one of the more interesting Haagen-Dazs ice creams in a while, and given the timing, I'm guesssing that it was in commemoration of either Halloween or else potentially Thanksgiving. The latter isn't celebrated much in Japan, but there are still Black Friday sales.
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