Coffee Bun by Butterbear, Thailand

After hearing about Butterbear from trying Luckin's Little Butter Latte, I finally managed to get my hands on some bakes, namely the Coffee Bun and the Red Velvet Cream Cheese. I loved the cute Little Butter Bear mascot ("Nong Mee Noei") being printed on their packaging. First, on to the Coffee Bun.

Coffee Bun from Butterbear, Thailand
Red Velvet Cream Cheese and Coffee Bun from Butterbear, Thailand
Butterbear Packaging

This is a cookie crust bun that is coffee flavoured. Other versions are known as the Mexican Bun in Singapore, such as by Roti Boy. However, as you can see in the 2nd image, the filling is different. Instead of a pure butter filling, this one seems closer to coffee custard.

Coffee Bun from Butterbear - view of filling inside

Furthermore, the bottom of the bun is actually bare, as you can see. So to reheat it in the toaster, I turned it upside down to avoid the filling leaking out. The custard turned a darker shade of brown too, which was actually quite nice.

In terms of the taste, the overall coffee taste was very light, much lighter than the darker coffee taste of the local Roti Boy or Mexican buns. It was more like light toffee notes, as opposed to intense coffee flavours such as burnt caramels or nutty/chocolatey dark roasts. The coffee fragrance was also not that strong, compared to some of the local coffee cookies.

Coffee Bun from Butterbear - upside-down view of filling

There didn't seem to be much of a butter flavour, despite the Butterbear name. The filling was closer to a light whipped coffee cream in taste. But it was thicker in texture and more pastey, like custard. It reminded me somewhat of Beard Papa's offerings actually, but the filling felt less greasy.

The cookie crust was also light on the coffee flavour, similar to the filling. But it seemed to have more coffee fragrance than the custard-like filling.

Finally, it was overall not savoury, unlike the buttery version in Singapore. But it was not very sweet either, which is refreshing in Asia. 

Overall, I would recommend this as a less heavy version of a sweet coffee dessert. So those who like sweets and coffee but dislike heavy greasy pastries. Like a non-greasy light cream cookie choux. But personally, I prefer Roti Boy or Roti Mum much more. This wasn't worth the THB80 it cost.

Finally, here are some pictures of the store and Butterbear Menu for reference. (Click the photo to enlarge.)

Butterbear Menu, Bangkok, Thailand
Butterbear store, Bangkok, Thailand

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